On Frugal Shopping
When I go grocery shopping, it's akin to going on a hunt. And I love the thrill of serendipity and the moment of "Eureka!" when I know I've found a good deal. At the moment my favorite store for grocery shopping is Grocery Outlet, and the one I go to is located in downtown Oakland, near where I live. When i tell people where I shop for groceries, they usually say..."Is that the dented can store over on Broadway?"
I'm not an elitist person, but I was horrified on my first visit. Most of the shoppers were grossly overweight and they looked poor. Stretch pants and scruffy shoes. I also noticed that there were few white folks pushing carts. Most of the clientele are either African American, Chinese, or Mexican. The overall vibe is economically disadvantaged, fixed income, welfare, "nickel and dimed," and were it not for my "higher calling," ("willed budgeting") the place would've necessitated a supplemental dosage of Prozac. Five years ago, I was shopping in the most expensive "upscale" grocery stores, and it wasn't uncommon for me to drop $125 for a weekend of gourmet vittles, and that was for two people.
I usually go on Sunday mornings between 10 and 11. The place isn't very busy then, so there aren't long lines to contend with or jostling with other customers. I suspect most of the regular shoppers are in church or still asleep, so the place is less the beehive it usually is, except for the occasional homeless person; a few elderly souls, apparently on fixed incomes, and who buy packages of $.99 bologna, cheese, canned fruit; or tattooed and pierced bohemian types.
Shopping there is an in-your-face reminder that either lots of people out there can't afford much for a basic necessity like food, or who like me, like to bleed every ounce of blood from the dollars we earn. I suspect it's more that former than the latter.
When you shop there, you need patience to separate the good from the bad. I read labels so if something is cheap, but it's loaded with sodium (more than 18%) or saturated fat (more than 25%), I don't buy it. What's the point of saving money on food if it's going to give you a coronary five years down the road? My baselines are: inexpensive and healthy.
Typically I spend about $30 a week for groceries--and that's usually enough for breakfast, lunch, and dinner. (I supplement this shopping with trips to Alberstons and Safeway to check out the week's "loss leaders" like boneless chicken breasts for $1.88lb). Overall, I spend about $150 per month for groceries. At some point, I'll get more granualar and find out in detail what I'm buying.
I went to cooking school, so my palate can be demanding. Still, I manage to find good deals. A $7.99 handmade goat cheese and wild mushroom pizza is marked down to $2.99. Pork tenderloins ($4.99) at "buy one, get one free." 1.5 dozen eggs for $.99. Organic yogurt, nearing its expiration date, is $1.49 for the quart size. Bags of prewashed spinach are $.99. Protein Bars (good for a snack) .25 each (regularly $1.79). the most delicious apple puff pastries, which you bake in the oven, are $3.99 for eight--you can't make them that cheap.
On a recent Grocery Outlet trip I found a 4lb box of Quaker Oatmeal for $2.99!. It had a small box cut on the top, and when I looked the two large bags were still sealed. When I took it to the cashier I pointed this "flaw"out, and she gave me .50 off, so this ended up costing me $2.49. Don't ask me why I did this--I did it more as an experiment than anything else, just to see what the reaction would be. The cashier was accommodating, and was like..."okay, it's flawed, i'll give you extra off."
Now, I love oatmeal--i'ts really good for you--and it should be on everyone's shopping list if you're on a budget, but I don't buy it until it's on sale, and then I stock up. I calculated the "per serving," ratio, and it ended being .03 per serving. Not bad for a breakfast item. Typically, this brand and size is $4.29 at Safeway or Albertsons--and I got two of them--so that ended up being a great deal. Once you start really looking at the prices of things, you'll be better prepared to evaluate a sale item.
In my spendthrift days, it wasn't unusal for me to have a double latte and bagel slathered with cream cheese ($4.75), as I darted off to my job as a magazine editor. Or, worse going to a restaurant and dropping $10! I could still do this, but I don't want to waste my money this way.
I have lots more to say about this subject, as grocery shopping is one of the areas where you can have a big impact on your budget, if you're willing to take a Zen approach, make a few concessions and sacrifices. I haven't graduated to using coupons--Grocery Outlet doesn't accept them, and most of the coupon items are already overpriced, so I wouldn't buy them anyway.